Step Inside The Executive Centre’s New Sydney Space By GroupGSA

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Emma Weckerling
Emma Weckerling
Emma is the Managing Editor of Work Design Magazine.

The Executive Centre’s latest premium flexible workspace offering in Sydney was designed by GroupGSA.

Project Overview:

  • Design Firm: GroupGSA
  • Client: The Executive Centre
  • Completion Date: April 2023
  • Location: Sydney, Australia
  • Size: 2,185 sqm / 23,519 sqft
  • Population: 300

GroupGSA designed The Executive Centre’s latest premium flexible workspace offering at 180 George St, Sydney.

The Executive Centre Sydney Place marks the sixth Sydney location held by the Asia-Pacific premium flexible workspace provider, comprising 35 suites across Levels 22 and 23 of the 55-story Salesforce Tower – the city’s tallest office building and hub for innovation and the future of work.

The dynamic Sydney Place space targets multinational corporations (MNCs) and small and medium-sized enterprises (SMEs) seeking future-ready, flexible, hybrid workspaces within the Circular Quay precinct.

The Sydney Place floorplan adopts the prescribed amenity formula used at The Executive Centre’s 180 other locations in 33 cities worldwide, with slight differences to suit the local market and demand.

Private offices ranging from 1 to 20-workstation capacity, with height-adjustable desks and Herman Miller Aeron chairs, offer some of Sydney’s best vantage points.

The centre boasts a large and inviting coworking lounge on Level 22, with a commanding Sydney Harbour view, which connects onto an expansive breakout, event space and café operated by a working barista to foster connection amongst members and guests.

A board room, members lounge, multitude of meeting rooms, single focus pods and phone booths operate in the nuclei of the floorplate, allowing users to pick and choose their preferred workplace setting.

The Salesforce Tower is Sydney’s tallest office building, tat 55-stories and 253-meters high. It is designed to accommodate a community of approximately 5,500 workers overall and a collective of some of the country’s – and the world’s – most innovative organizations. 

Project Planning

The Executive Centre required a premium, executive space multinational corporations (MNCs) and small and medium-sized enterprises (SMEs). The brand’s hospitality service and premium hotel-style arrival experience is distinctive to the market.

Most coworking offerings traditionally have a start-up feel to them; less have a professional corporate presence. The Executive Centre is purposely designed to make you feel like you have checked into a high-end business hotel, more so than just a workplace.

This is delivered through premium furnishings and layered finishes, from the art of the walls to the AV technology and responsive lighting in dedicated digital meeting rooms.

The design and layout of the private offices and coworking around the premium front-of-house space are meticulously planned based on a distinctive formula that considers a unique metric based on the floor plate envelope form and size but also the wider building in context to its surrounding features. This ensures that the total net lettable area (NLA), natural light, views, and orientation of the office shopfronts are optimized. Achieving this requires close collaboration and engagement with the core TEC design and operations team, taking into consideration the input and perspectives of all stakeholders involved and to ensure each suite is marketable.

Project Details

The Executive Centre Sydney Place draws inspiration from its Sydney Harbour setting.

The design is deeply centered around reflections and bringing the outside in, from the metals seen on the Harbour Bridge, the faceted tiles of the Sydney Opera House, as well as the shoreline.

The hero element on the lower arrival floor is the reflective pressed metal Remix feature ceilings – symbolic of the water reflection of Sydney Harbour.

A large void opening between floors injects light across both planes. Svelte, neon-like lighting loops across the ceiling – a focal point for the confluence found beneath it.

As you move throughout the lower floor and above, blues of the harbor permeate the otherwise neutral and soft color palette.


Overall Project Results

“We are glad to see a rising demand for our workplace products as businesses and organizations are looking for flexibility with their workspace strategy while the city is reclaiming its vibrancy. You will not get a more iconic, panoramic view of the Sydney Harbour elsewhere.  It is perfectly aligned to the premium positioning of our brand.”  – The Executive Centre’s Country Director of Australia, Robert How

Project Summary

Design Team

  • Interior Design Project Lead – Liam Higginbotham (GroupGSA)
  • Design Lead – Emma McGifford (GroupGSA)

Photography credit

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